The 1912 Market on 66 is a valued outlet for locally grown and processed food products in western New Mexico. Established in 2020 by Bobbie and Kevin Branum, the market aims to address rural New Mexico’s food access issues, disproportionately affecting Indigenous communities, which were intensified by pandemic-era disruptions. Connecting regional producers and processors with area residents and Route 66 travelers, the market offers a selection of seasonal, fresh produce; locally raised and processed beef; year-round products, such as tortillas and dairy; and natural beauty and wellness products. The 1912 Market has partnered with fellow local business Mt. Taylor Coffee to provide your roadside caffeine fix at their location directly on historic Route 66.